Article Abstract

Volume 35, No. (2), 2025 (April)
COSMETICS INDUSTRY AS A PROMISING OPPORTUNITY FOR DONKEY BREEDING: CONSUMER ACCEPTABILITY OF A COSMETIC CREAM BASED ON MILK FROM THE MARTINA FRANCA BREED
Carlo Cosentino, Rosanna Paolino, Simona Tarricone, Valeria Valentini, Marco Ragni, Pierangelo Freschi

C. Cosentino¹, R. Paolino², S. Tarricone³*, V. Valentini⁴, M. Ragni⁵, P. Freschi⁶

¹ University of Basilicata, School of Agricultural, Forestry, Food and Environmental Sciences, 85100 Potenza, Italy,
² University of Basilicata, School of Agricultural, Forestry, Food and Environmental Sciences, 85100 Potenza, Italy,
³ University of Bari, Department of Soil, Plant and Food Science, Bari, Italy,
⁴ Technical Economic Institute Macedonio Melloni,
⁵ University of Bari, Department of Soil, Plant and Food Science, Bari, Italy,
⁶ University of Basilicata, School of Agricultural, Forestry, Food and Environmental Sciences, 85100 Potenza, Italy,

Corresponding Author: simona.tarricone@uniba.it
Page Number(s): 584-591
Published Online First: March 29, 2025
Publication Date: April 28, 2025
ABSTRACT

Donkey milk is a valuable product due to its uses that range from feeding newborns and heart and hypercholesterolemic patients to making dairy products, cosmetics, active biomolecules, and soaps. Although the use of donkey milk for cosmetic applications has a long history, there is little knowledge about its perceived quality in cosmetics. Therefore, in this study, we investigated the perception of untrained consumers regarding the sensory aspects of a donkey milk-based face cream. The consumer test was carried out by 110 randomly recruited women who evaluated two formulations of the cosmetic with or without donkey milk. On the 7th and 15th day of use, the following sensory aspects were evaluated: appearance, fragrance, effectiveness, and overall satisfaction. ANOVA test demonstrated the effect of cosmetics and skin type on judgement. In both periods, the donkey milk-added cream reached a good rating in most of the parameters. Consumers with dry skin appreciated this product more than consumers with normal and oily skin and gave significantly higher ratings for moisturization and smoothness of the skin in both periods.

Keywords: biodiversity; donkey milk; cosmetics; consumer acceptance

Indexing

Web of Science (SCIE)

SCOPUS (Q3)

Status

Journal Metrics

Journal Impact Factor: 0.5 | (JCR Year: 2025) | Cite Score: 1.3

HEC Category: W

Current

ISSN Details

Print ISSN: 1018-7081

Electronic ISSN: 2309-8694

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