ANALYSIS OF GENDER SPECIFIC SOURCES OF INFORMATION REGARDING HOME AND FARM PRACTICES IN POTOHAR REGION: A CASE STUDY
F. Nosheen, T. Ali* and M. Ahmad**
Department of Home Economics, G. C. University, Faisalabad.
*Department of Agri. Extension, University of Agriculture, Faisalabad
**Agriculture Adaptive Research Complex, Dera Ghazi Khan.
Corresponding author: firstname.lastname@example.org
A study was conducted to analyze the gender specific sources of information regarding home and farm practices in Potohar Region. A cross sectional survey research design was used for the study and multistage random sampling process was used. The collected data were analyzed by using Statistical Package for Social Sciences (SPSS). It was found that for females, television followed by friends, relatives, radio and local farmers were their most frequently used sources of information. For males, the most frequent sources of information were local farmers and relatives followed by friends, television and radio. Female respondents trust more on the information provided by television followed by friends, relatives and radio. On the other hand, male order of trust on the information falls in decreasing order as local farmers followed by relatives, friends, television and radio. The information sources like inputs/output dealers, books/booklets and extension agent were considered the least trust worthy by both the male and female respondents. It is, therefore, suggested that information ministry to educate their spectators on practicing gender equality and mutual consultation on household, community and livelihood strategies related issues through TV talks, dramas, serials and other shows at national and international channels. Print media of the country are also further suggested to present the case of gender equality in a more strong and convincing manner through their programs and articles.
Key Words: Gender specific sources, print and electronic media, home and farm practices, Potohar.