RT Journal
T1 AN ANALYSIS OF THE FACTORS AFFECTING THE CONSUMPTION OF GEOGRAPHICALLY INDICATED PRODUCTS USING DECISION TREE AND ARTIFICIAL NEURAL NETWORKS
A1 T. Çukur
A1 N. Kızılaslan
A1 H. Kızılaslan
A1 F. Çukur
JF Journal of Animal and Plant Sciences
JO JAPS
SN 1018-7081
VO 32
IS 4
SP 1062
OP 1071
YR 2022
FD 2022/07/30
DO DOI http://doi.org/10.36899/JAPS.2022.4.0510
AB <p>In the present study, the consumer perception and consumption level of Geographically Indicated Products (hereafter GIP) in the Tokat province of Turkey has been investigated. The data were collected from 382 consumers through a questionnaire. Artificial neural networks and decision tree models were used to determine the factors affecting the consumers' consumption of the specified products. Results indicated that the variables of monthly walnut consumption, whether Niksar walnuts are known to be a GIP, monthly income level, the willingness to pay more for a GIP and whether they read labels on GIP packaged products affected consumption.</p>
K1 data mining, machine learning, algorithm, geographical indication, decision tree
PB Pakistan Agricultural Scientists Forum
LK https://thejaps.org.pk/AbstractView.aspx?mid=AGECO-20-0031