RT Journal T1 RECENT MARKET ANALYSIS OF PLANT PROTEIN-BASED MEAT ALTERNATIVES AND FUTURE PROSPECT A1 Abdul Samad A1 Sawati Kumari A1 Md. Jakir Hossain A1 AMM Nurul Alam A1 So-Hee Kim A1 Chan-Jin Kim A1 Young-Hwa Hwang A1 Seon-Tea Joo JF Journal of Animal and Plant Sciences JO JAPS SN 1018-7081 VO 34 IS 4 SP 977 OP 987 YR 2024 FD 2024/08/25 DO DOI https://doi.org/10.36899/JAPS.2024.4.0781 AB
Food shortage is a primary challenge as the human population is increasing rapidly. Therefore, the world is looking for ways to establish sustainability in the food system to generate nutritious food with better sensory qualities. To fulfill the animal protein requirements of the world, different meat alternatives are available in the market, like cultured meat, mycoprotein, and insects, but from a sustainable point of view, plant-based meat alternatives are the most suitable. However, in producing these alternatives, industrialists need to be aware of particular challenges and opportunities in production and marketing while manufacturing. The major challenge for industrialists is the consumer acceptance rate, which depends on plant-based products' physical appearance and taste. They can improve the marketing of plant-based meat products by improving plant-based meat alternatives' physical and sensory characteristics. The focus of this paper is to discuss the technologies necessary for the production of plant-based meat alternatives. The current findings suggest that the market scenario will change for plant-based meat producers, in which customer preference and beliefs will have a massive role in the acceptance and marketing of this meat. The development of plant-based meat alternatives is the first step to achieving the goal of sustainable food; more innovations are needed to establish a healthier and sustainable food system as this type of food has a low carbon footprint compared to other products available.
K1 Plant-based meat sustainability, food shortage, consumer preference, opportunities, challenge PB Pakistan Agricultural Scientists Forum LK https://thejaps.org.pk/AbstractView.aspx?mid=2024-JAPS-1663