RT Journal
T1 ROLE OF ELECTRONIC MEDIA IN DISSEMINATING INFORMATION FOR LIVESTOCK/POULTRY PRODUCTION
A1 G. A. Khan
A1 S. Muhammad
A1 K. M. Chaudhary
JF Journal of Animal and Plant Sciences
JO JAPS
SN 1018-7081
VO 24
IS 3
SP 961
OP 964
YR 2014
FD 2014/06/01
DO DOI NA
AB <p>Livestock/poultry sector is a major contributor in the context of food provision as well as backstopping of the economy of Pakistan. The paper encompasses the outcomes of a study conducted regarding role of electronic media in the dissemination of information related to livestock/poultry. The data were collected through interview schedule from 330 randomly selected farmers from Faisalabad district. The analysis of the data reveals that mobile phone appeared comparatively more prominent electronic medium for getting livestock/poultry related information in an immediate and quick manner because of its interactive nature. Precautionary measures/cure against diseases was found to be the prominent area with regard to extent of information obtained and through various electronic media and its perceived effectiveness. Livestock/poultry products, marketing, and precautionary measures/cure against diseases were reported to be the prominent future preferred areas. There is a need to revitalize the electronic media (under study) for the effective dissemination of livestock/poultry related information. It is also emphasized to focus on livestock/poultry products, marketing, and precautionary measures/cure against diseases.</p>
K1 electronic media, dissemination of information, livestock/poultry production
PB Pakistan Agricultural Scientists Forum
LK https://thejaps.org.pk/AbstractView.aspx?mid=2014-JAPS-135