17 Iniya V Karthikeyan C Nirmala Devi. M Ravikumar. V Prahadeeswaran. M Vanitha. G Journal of Animal and Plant Sciences JAPS 20262026 36 6 1018-7081 https://doi.org/10.36899/JAPS.2026.6.0135 <p style="text-align: justify;">The success of agricultural innovations largely depends on farmers&rsquo; satisfaction with the technology. Automated micro-irrigation technology has emerged as an important intervention for addressing water scarcity and labour shortages in agriculture. The present study aimed to assess farmers&rsquo; satisfaction with automated micro-irrigation technology and identify the key factors influencing satisfaction and its long-term technology use. A field survey was conducted among 300 adopters of automated micro-irrigation technology using a structured questionnaire. Farmers&rsquo; satisfaction was quantified using the Customer Satisfaction Index (CSI), while the determinants of satisfaction were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results revealed that the largest proportion (33.67%, n=101) of farmers held more than 10 hectares of farmland. The overall CSI value of 79.81% indicated that farmers were satisfied with the adoption of automated micro-irrigation technology. Among the service-quality dimensions, assurance significantly influenced farmers&rsquo; satisfaction (&beta;= 0.456, p&lt;0.001). Satisfaction further showed a significant positive influence on loyalty towards the technology (&beta;=0.192, p=0.004). Mediation analysis indicated that commitment strongly mediated the relationship between satisfaction and loyalty (&beta;=0.159, p&lt;0.001), while trust acted as a partial mediator (&beta;= - 0.030, p=0.039). The findings emphasize the importance of reliable technical support, responsive service systems and effective grievance-handling mechanisms for enhancing long-term adoption and sustained use of automated micro-irrigation technology.</p> Automated micro-irrigation; Farmer satisfaction; PLS-SEM; Sustainable irrigation; Technology adoption Pakistan Agricultural Scientists Forum https://thejaps.org.pk/AbstractView.aspx?mid=2026-JAPS-218