Flowers are used for expressing or exhibiting the innermost feelings to the beloved ones or complementing any one or versifying any conceivable emotions. The export of cut flower from Pakistan is very negligible as compared to other countries like Holland, USA, Columbia, Kenya, Zimbabwe, Japan and Israel. This paper examined the cost and return of rose cut flower along with Cobb Douglass production function to determine factors affecting rose cut flower productivity. A farm level survey was conducted in 2011 and 100 respondents were selected for primary data collection in District Kasur using random sampling technique. Yield per acre per year was highest for medium farmer’s i.e 812683 pieces followed by large and small farmer’s i.e 769562 pieces and 736426 pieces, respectively. Gross margin per year was highest for small farmers (Rs.785473) followed by large, which were Rs.699200 and medium farmers; Rs.546088. Net income of small, medium and large farmers were Rs.759065, Rs.519680 and Rs.672792, respectively. Benefit cost ratio was greatest for the small farmers 2.84:1 followed by large and medium farmers’ i.e 2.57:1 and 2.23:1, respectively. The results of the findings revealed that education (year), land preparation cost, fertilization cost, FYM and chemical cost had positive and significant effect on the yield of rose cut flower. While the, flower growing experience and irrigation had positive but non-significant impact on yield. Plant population has negative and insignificant while labor man-days has negative and significant impact on yield. The R2 and F-value was 0.66 and 19.65 which indicate the overall significance of the model.